Course curriculum
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1
Assessing Prior Effectiveness
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What's Working, and Why?
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What Data Points Am I Missing?
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Comparing Utility: Where is My Overlap?
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Cost-Effectiveness: Which Tools to Cancel?
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2
Plug and Play: The Next Evolution
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Where the Strategy is Headed
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Optimizing or Re-Organizing Existing Tools
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New and Better Tools: Branding
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