Course curriculum

  • 1

    Assessing Prior Effectiveness

    • What's Working, and Why?

    • What Data Points Am I Missing?

    • Comparing Utility: Where is My Overlap?

    • Cost-Effectiveness: Which Tools to Cancel?

  • 2

    Plug and Play: The Next Evolution

    • Where the Strategy is Headed

    • Optimizing or Re-Organizing Existing Tools

    • New and Better Tools: Branding