Course curriculum
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1
Allocation Basics: Who, What and How Much?
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Allocation Basics: Understanding Your Buyers' Journey
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Allocation Basics: Do You Need Awareness or Do You Need Leads?
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Allocation Basics: Budgeting for Your Goals
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2
Measurement: Defining and Assessing Success
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Benchmarks and Key Performance Indicators (KPIs)
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KPI Reporting: Too Much, Too Little, or Just Right?
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3
No or Grow: Problems and Successes
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Feeling the Pain: Navigating Challenges
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Experiencing the Gain: How to Grow Budgets, Wisely
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