Course curriculum

  • 1

    Allocation Basics: Who, What and How Much?

    • Allocation Basics: Understanding Your Buyers' Journey

    • Allocation Basics: Do You Need Awareness or Do You Need Leads?

    • Allocation Basics: Budgeting for Your Goals

  • 2

    Measurement: Defining and Assessing Success

    • Benchmarks and Key Performance Indicators (KPIs)

    • KPI Reporting: Too Much, Too Little, or Just Right?

  • 3

    No or Grow: Problems and Successes

    • Feeling the Pain: Navigating Challenges

    • Experiencing the Gain: How to Grow Budgets, Wisely