Course curriculum

  • 1

    Square One: Branding, Positioning & Planning

    • Getting Started, Properly
  • 2

    Preparing To Launch: Web Platforms, Landing Pages and Funnels

    • Lead Generation, Scripts & Heat-Maps

    • Call Tracking and Social Listening Tools

    • Content for Lead Generation
  • 3

    Execution: Email Marketing

    • Auto-Reponses

    • Configuring Drip Sequences
  • 4

    Execution: Paid Media

    • Google Ads and YouTube: How Not to Burn Your Budget

    • Facebook Ads: How Not to Burn Your Budget